As I see it the most benefited people will be "content creators". Already 50% of my YT channels feed use AI to create their thumbnails. It won't be long till any kind of "influencer" will eventually use a low cost/free online service to create images, videos or add elements to their recordings (face/voice/background replacement or even full-body replacement(anime characters in Japanese-friendly audience, or cartoon characters for shows intended for children)). Avatar usage is already a thing but it requires expensive non-AI-related software/hardware or service provider.
In other words, any totally clueless/amateur wannabe-famous brat, granny or looser will be able to boost his channel in YT, X, Vimeo, Twitch, TikTok, OnlyFans by 500% to compete better with the already successful content creators even if their content is totally a clickbait and BS.
Adobe had a substantial user percentage occupied by content creators that found the courage to make the leap of faith and learn Photoshop/AfterEffects/Premier to help them with their content instead of hiring someone to do it for them (but even hiring someone for a job like this is still considered part of that user percentage). I think Adobe saw that and was alarmed with the AI wave, and decided to fight fire with fire in order to keep part of that client percentage that felt more comfortable in Adobe's user interface than search and learn to use (again) a new app that is also still experimental/short-lived or soon-to-charge-ehen-out-of-beta.
AI should not be available in the hands of the naive, unspecialized and lazy crowd.
Too much freedom has been given to the average person that it has already be shown to be dangerous to the integrity of the society (hate-speech, fake news, disinformation, toxic mindsetting, brain washing and manipulation).
This is actually true for all kind of technology not just AI, but with AI things will spin out of control even faster affecting more people exposed to it either young or old.
We will soon see books titled "Be an incredible artist in 24 Hours !", 50 pages tops, first 4 pages explaining what online AI you can use and how to make an account, the rest just a list of words you can randomly type in the prompt to produce your thing... People will be so much monkeys that the expert edition of the book will have 100 pages with the words separated into chapters like "Decoration", "Poses", "Animals", "Plants".... because people will be so useless that even language will be hard for them to actually form a comprehensive sentence of their foggy thoughts...
Oh, wait... we are already there
ridiculousness in the highest order
https://www.udemy.com/course/prompt-engineering-ai-course/
https://www.udemy.com/course/best-certified-chatgpt-prompt-engineering-and-ai-course/
The land of Content Creators
https://img-9gag-fun.9cache.com/photo/a9q0RW6_460svav1.mp4