Maxon will follow companies like Adobe, Autodesk and Foundry who have chosen not to yield to customer's frustrations on subscriptions, pricing, or the rise of other alternative software like Blender, Houdini, Fusion and so on. I added Foundry because they've overpriced Nuke, Mari, Katana and Hiero, driving the price up each year. NukeX is now $10,268. I bought it when it was around $6.5k about 5 years ago and recently stopped maintenance because the costs were going up by about $200 extra per year. There has been no earth-shattering development in Nuke over the past 5 years to warrant a $3,768 increase over that period of time. There's no reason why Maya sub should cost as much as it does, or even C4D for that matter, but it's what the market will bear. Blender isn't taking over the industry despite what the pundits stated about 5 years ago, and each year and each release since then *yawn*. If it DOES continue to eat up subscriptions for other software, it'll take at least another 3-4 years for numbers to potentially go negative and then maybe companies like Maxon and Autodesk will revisit. However, Blender isn't the only one developing. So are Maxon and Autodesk. They'll continue to do just enough to keep their base and maybe a bit more. The world said they were leaving Adobe when it announced CC and here we are years later and it hasn't happened. CC was launched in 2012 with about 500K subscribers. Prodesigntools did an analysis and determined there were 22mil subscribers in 2020 and around 26mil by the end of last year. So much for the "angsty taking your ball and going home" like most said they would do with Adobe. They've grown exponentially despite the few people that said they don't use CC anymore. Apparently lots of others are.
Do these companies care? Of course not. World crisis? They don't care. They've already counted their subscribers for the next 1 1/2 to 2 years. They probably stopped forecasting perpetual license purchases about a year ago, which is why the phased it out now. Those sales were more sporadic and not worth it to them.
Here's a fun article by WIBU Systems (used to have a Vray dongle made by them): https://www.wibu.com/magazine/keynote-articles/article/detail/the-many-opportunities-and-few-risks-of-software-subscriptions0.html